Google-YouTube Frenzy — It is all about valuating a brand October 16, 2006
Posted by edgemarketing in edge marketing.add a comment
It is all about valuating a brand!
There has been a media frenzy with all sneazer’s envy, doubt, fear, and all range of skepticism about Google’s acquisition of YouTube. The commentaries so far have tackled every angle of the deal except the most important one, the brand value of YouTube. YouTube had created a phenomenal brand apparently spending zero official marketing budget, perhaps in this case, the company’s burn rate is their marketing spending. There are gazillions of video upload utility companies out there, who can barely keep up their dough. YouTube have became the choice of consumers, whoever want to release a video, they do it on YouTube. It is winner takes all market. Other players simply go ash-tray. I think Google-YouTube marriage is totally cool, it even got its cultural fit!
